Platform's Edge / Location Study / Draft

The small
pink store

413 Broome Street, the pink corner shop at Broome and Lafayette, on the ground floor of the Sing Tao Daily building. About 20 ft of Lafayette and the full 23 ft of Broome. Ceremonia's flagship since 2023. Eataly across Broome. Every building here is real, at its recorded height; the pink one is the store.

Scroll.

The building

413 Broome / 188 Lafayette

One building, two addresses. Sing Tao Newspapers bought the lot in 1997 and put up this five-storey office building in 1999; the paper's US office is upstairs. Before that the corner was a Cities Service gas station.

Footprint: 113 ft along Lafayette × 23.5 ft on Broome, 2,646 sq ft a floor, roof 60 ft · city building outline
On record: 15,600 sq ft · office 11,200 · retail 1,800 · class O5 · M1-5/R7X, Special SoHo-NoHo Mixed Use District
Ground floor: From Broome: the pink store (Unit 1A on the 2023 permits), the Sing Tao office door, then a 1,600 sq ft room Parasol Projects rents by the week
Market value: $5,998,000, city assessment for 2027

The store

~450sq ft of floor, measured from the street. 750 as published.

Two fronts, one corner

A corner shop with glass on both streets. Clay-plaster walls with carved niches, an onyx sink in a plaster island and a concrete floor, by Casa Angulo for Ceremonia, opened 30 June 2023.

Lafayette: About 20 ft of pink · one window about 11 ft wide, five narrow panes, three unequal transoms · no door
Broome: The full 23.5 ft · a window to the ground · the front door, set back in the wall · a black building door at the west end
Inside: From the front door, the bathroom is in the back-left corner and the cash wrap is next to it
Ceiling: The room next door is 11 ft 5 in; this one is likely the same. Not measured.
The gap: 750 sq ft published against about 450 measured from the street. The rest may be back of house or the cellar.
Today: Ceremonia. No news of it closing; online reviews say it is often shut during its listed hours. No public listing found.

Next door

What is around it

South: The Sing Tao office door, then a 1,600 sq ft room behind three bays of glass that Parasol Projects rents by the week, about $13,250 to $28,269 on its 2026 calendar
West, on Broome: 415 Broome, a low NYC Transit building
Across Broome: Eataly, 200 Lafayette, ground floor and basement, leased to 2038
Sidewalk: About 16 ft 5 in to the curb on Lafayette

The trains

6,181an hour, 5 pm

Two stations inside 300 m

About 46,297 people enter Spring Street and Canal Street on a summer weekday. Canal is the big one; Spring Street on the 6 is the nearest stairs, 192 m.

Spring St · 6: 192 m · 9,952 a weekday · 102 percent of January 2020
Canal St: 273 m · 36,346 a weekday · 84 percent of January 2020
Prince St · R W: 383 m · 10,991 a weekday · 120 percent
Broadway-Lafayette: 522 m · 32,967 a weekday · 88 percent. B D F M.

Hour by hour, the week, the years since 2020 ↓

The block

17 percent dark

Within 250 m, in the 2024 reporting year, 46 of 271 storefronts were filed vacant on December 31. The Comptroller's June 2026 report has the city at 11.0 percent.

Across Broome: Eataly, 200 Lafayette, ground floor and basement, leased to 2038
Cars: Nobody has counted this corner. Spring Street eastbound at Cleveland Place carried 8,264 a day in 2015. Old, and one block north.
Bus: M1 at Centre and Broome, about 77 m · M55 on Broadway, 215 m. About 282 riders a day at the stops inside 300 m.
Citi Bike: Lafayette and Grand, 75 m, 78 docks · Cleveland Place and Spring, 169 m · Howard and Lafayette, 225 m
Crashes: 90 within 150 m since 2023 · 43 hurt · 13 on foot · 13 on bikes · 1 killed

Landmarks

The pink is a violation

The building is in a historic district, so paint, signs, awnings and storefront changes on the outside need a Landmarks permit. The pink paint on this store never got one, and neither did its sign.

Issued	Open violation
May 2023	Ceremonia sign and painting the building base, no permit
May 2023	"Sing Tao Daily" sign on Lafayette, and security cameras, no permits
2016	Murals on the Lafayette facade, and a wall sign, no permits
Oct 2024	Elevator: 2023 periodic inspection not filed
Sep 2025	Gas piping inspection (Local Law 152)

The owner's application to legalise a painted wall sign was withdrawn in October 2023. Eight violations are open on the building in all. Window graphics on the inside of the glass are the route that needs no permit.

Open items

What is still not known

Nobody counts the people passing this corner. In order of cost:

First: Is it available, and on what terms. No public listing for the corner. Sing Tao owns the building; Parasol rents the room next door.
The size: 750 sq ft published against about 450 measured from the street. Measure it inside.
The model: The building outline and height are the city's. The pink store's windows, doors, bathroom and cash wrap are drawn from photographs and a visit, not measured.
$0: Stand on the corner for an hour at five on a weekday and on a Saturday afternoon, and count.
$99 to $299 a month: One paid month of Placer.ai for the address. Prices are third-party listings.

↑ Dossier · 413 Broome Street · the pink corner at Lafayette · two stations inside 300 m--:-- NYC

Hour 5:00 pm

Typical weekday at this hour · the pump

people an hour through Spring Street and Canal Street

Bus inside 300 m · M1 and M55

– riders an hour

Boardings and alightings at the stops on Centre Street, Cleveland Place and Broadway. True scale, which is why it is small.

Cars on Spring · one block north

– vehicles an hour

Eastbound at Cleveland Place, DOT counter, 2015. The nearest street the city has counted. This corner has never been counted.

The blockThe corner and the stations

The block as the city has it surveyed, then the transit that feeds it.

Plan of the blocks around 413 Broome Street, every building at its recorded roof height — Built from the city's own layers: 889 buildings at their recorded roof heights, roadbed, sidewalks, medians and 444 street trees. The Sing Tao building in tan, the store in pink. Rendered in Blender from the same build as the other dossiers.

Street view of the model from Lafayette, north of Broome — The model from Lafayette, north of Broome. The pink store on the corner, its Lafayette window and its Broome front.

The pink store's Broome front — The Broome front: the window to the ground, the front door set back, the building door at the west end.

The dayAn evening corner

Stacked by the hour: entries at the two stations and bus riders at the stops inside 300 m, drawn at true scale. The line follows the scrubber. Cars on Spring Street are below on their own scale.

Subway entries, two stationsBus inside 300 m

Subway entries /hr

–

Bus /hr

–

Cars on Spring /hr

–

Hour

–

Vehicles an hour, Spring St eastbound at Cleveland Place, 2015

The week168 hours around the corner

Entries at Spring Street and Canal Street together, by hour and weekday, summer 2026. Brighter is busier. Click a cell to set the scrubber.

The yearsSince the shutdown

Monthly entries at each of the four stations, January 2020 to August 2026. Spring Street is at 102 percent of where it started, Canal Street at 84. The two nearest together are at 88 percent.

Spring St, 6Canal StPrince St, R WBroadway-Lafayette

WeatherDoes rain empty the stations?

One dot per day of entries at the two stations since January 2025. Pick a condition to light those days and see the gap.

–

Choose a condition.

MeasuredWhat the city has counted near this corner

Very little. No traffic counter has been put on Lafayette at Broome, and nobody counts the sidewalk.

SidewalkAbout 16 ft 5 in to the curb on Lafayette

Vehicles8,264 a day eastbound on Spring at Cleveland Place, 2015, DOT counter, peak 509 an hour

Bus a month12,265 boardings and alightings at the stops inside 300 m, last twelve full months

Crashes within 150 m since 202390 · 43 hurt · 13 on foot · 13 on bikes · 1 killed

Who rides here–

CamerasThe nearest public cameras

The city's traffic cameras nearest the corner. Frames pulled Thu 8 Oct 2026, 12:57 pm.

Still to buyThe one number nobody has given us

Recommended

Placer.ai, this address

$99to $299 a month

Monthly visits to the address back several years, dwell and origin, in one paid month. Placer does not publish prices; these are third-party listings.

Free, this week

An hour on Lafayette

$0two sittings

Five on a weekday, and a Saturday afternoon. Count who passes the corner. Nobody has.

Free, forward-looking

A window counter

$0to $200

Once the keys are in hand. The only true door count.

Subway figures are entries at Spring Street and Canal Street, 192 and 273 m from the door. Bus figures are boardings plus alightings at the stops named, from automatic passenger counters. The pink store in the model is drawn from street photographs and a visit, not measured on site. Nobody counts the people passing this corner.

Sources · MTA subway hourly ridership, complexes 409, 623, 17 and 619, and bus stop-level ridership, data.ny.gov · DOF Storefront Registry · NYC DOT Automated Traffic Volume Counts · NYC Motor Vehicle Collisions · NYC Planimetric Database · PLUTO, lot 1004730040 · ACRIS · DOB, ECB and Landmarks filings, BIN 1007023 · LPC violations · Open-Meteo · NYC DOT cameras · Parasol Projects, 188 Lafayette · Retail Dive, Ceremonia flagship, 2023 · Beauty Independent, 2023

The smallpink store